Wednesday, July 2, 2008

Visual Literacy: Equipping Students for the Visual World

Lynell Burmark

See to Learn - Visual Literacy Book on CD in full color

Visual Literacy - Reading and writing about pictures or producing images intentionally and purposefully.

What can you observe?
What can you infer?

We want to believe what we see.
Text can be visual - the image of certain text has great visual value such as FedEx.
Most people's eyes are drawn to color and image before black and white
Using ads - put together an new ad on the side effects
Ask your students: Why do you think the ad didn't show the facts of the side effects?
Have the students name the Simpson family from a picture
Now have them name the first 5 freedoms in the Declaration of Independence
What we see we remember. If only the Declaration of Independence had a hit TV show!
What is visual goes to the long term memory.
Eye to Brain - 1,000,000 fibers
Ear to Brain - 30,000 fibers
Humans process visuals 60,000 times faster than text - use images
Keyborard - sequential - text
Camera - simultaneous - image
Words can only recall images we have already seen.
Start a lesson with images!!
A Picture is Worth a Thousand Words - Lesson in Thinkfinity - Divide the room into groups - have students talk as one of the images in the picture as the horse, the dog, the grandma, the mother, the children in the images. What are they thinking?
Use images to set a timeline in history. A way of testing prior knowledge.
Progressive Story- Use a series of images and have a group of three students create a story. As each image appears, each student continues the story based on the image on the screen. This is a great way to review, have students provide the images for the story, or great for speaking assignment.
Multi-Media Learning - Richard E. Mayer - check out this book
Image with a Voiceover is what makes the learning most beneficial
Recall and retention are boosted 42%
Transer, application is boosted 89%
The voice over could be words, music, text boxes, video
Sullivan Ballou Lettter on YouTube - excellent example
Resources for Images:
  • go to Lynell's site - - contact Marcia for Login and Password
  • Also for her handouts
  • Pics4Learning - another great website for images
  • morguefile is a great place for hi-res images
  • flickr - can build a community for gathering images -Social Networking

Don't do stacked in time, do adjacent in space!


greco55 said...

Thanks for the posting, Marcia. The information you gave was interesting and informativie. Wish I could be there! Carol Greco

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